The Pain

Launching a new social account for bunq with the goal of millions of views might seem like a pain in the asset, maybe even impossible. But hey, challenge accepted.

The truth is, TikTok’s authentic vibe is tough for brands, and beyond the hard KPIs, our real test was to transform screen time into time well spent.

The Glory

Some say the greatest victories come from the biggest disappointments, and for our audience, the pain came from traditional banking. Digital nomads are looking for speed, convenience, and control over their finances — and frankly, brick-and-mortar banks are not cutting it.

We focused on campaigns and content that builds on effortless banking, like 5 minutes away from financial freedom, banking like a local, moneyfulness or using meme formats, all for simplifying financial lives and liberating from the struggles of outdated banking.